Get into Creative thinking flow
Before you start to generate new ideas you must be in creative thinking mode. You need to leave the logic behind you, that's for other meetings. The Warm-up module is such a tool. You are challenged to connect the
unconnected and generate new product ideas, services etc.

Challenge:
Create a whole New Product or Service by connecting the two products below

My New Ideas:

• An electrified wrench
• A 3D-rollerball wrench
• A wrench with lightning
• A fashion-designed wrench
• A mouse with whole for hanging it
• An speed-adjustable mouse
• A steel mouse for outdoor usage
• A toolbox for mouse, cord, fitting, etc

These are just initial "crazy" ideas but you are now in creative flow and can start working with your own company specific challenges. Continue to associate in the same free way and you will find brand new and competetive ideas for your own operation.

Read about the other steps:
The Challenge
The Warm-up
The New Ideas
The Prioritization
The Concept

View a complete example